Project Proposal : Nike Running

For the final project in Immersive Media Design Aaron McCoy and I want to create a promotional campaign for Nike Running. We have been inspired lately by 3D graphics and animations.

Inspiration:

Project Summary: To create a promotional campaign for Nike Running. We will create 3D graphics and animations for mobile, web, socials and print.

This project will demonstrate a breadth of work using using Cinema 4D, Blender and Illustrator. Aaron and I both have dreams of designing for Nike and want to execute this project for our portfolios.

Challenges: We are both new to using 3D animation software so there will be a bit of a learning curve over the next few weeks.

What we need: moodboards, sketches, market research, product research, campaign theme and branding.

Fidelity: We hope to achieve a high fidelity package of graphics and animations safe for mobile, print and web.

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